FOR IMMEDIATE RELEASE
Electronic Sports Launches Dogfight Fitness Flight Simulator:
The new Dogfight Fitness Flight Simulator leads the next generation of exergaming fitness products with its stellar graphics and exciting gameplay that makes fitness fun.
Salt Lake City, UT – December 16, 2008 – Electronic Sports proudly announces the worldwide introduction of Dogfight, a full featured flight simulator interfaced with a high-end exercise bike. The player propels the plane by pedaling and controls it using spring-loaded handles, for a realistic simulation that is exciting to use and provides an excellent workout. The game uses stunning graphics and sound to transform the player from the drudgery of the stationary exercise bike to the stimulating world of virtual flight. There are several sceneries to explore including a painted desert, a fierce winter landscape, a tropical archipelago and a wondrous cityscape. “We believe this is the future of fitness… once people realize that they can have fun while getting fit, why would they ever choose not to?” says Joe Dean, Founder and CEO of Electronic Sports.
Once the player has mastered the art of flight, battle awaits by matching up with others in the gym or over the internet for an exciting game of aerial combat. Both the “Fly Solo” and “Dogfight” modes of the game can be played competitively. Players can go to http://electronicsports.com to compare their scores and win/loss records. While there, they can also invite their friends, meet new adversaries, get tips on playing the game and configure their profiles. Ernie Medina, Jr., DrPH, ACSM-CHFS, Assistant Clinical Professor at Loma Linda University and renowned exergaming expert says, “The flight simulation and battling against an opponent is very engaging and most of all, fun! So much so that you don't realize you're working up a sweat. Mission accomplished”!
Dogfight has been in beta testing for 12 months in premier exergaming sites throughout North America, including the XRKade Research Lab at Belle Witter Elementary School, in conjunction with the University of South Florida, Loma Linda University and the XRKade at the Ft. Collins Club in Ft. Collins, Colorado.
In October 2008, Dogfight was debuted to the commercial fitness market at the 2008 Club Industry Trade Show with iTech Fitness. “We are excited to be the premier distribution partner for Electronic Sports and their initial product, the Dogfight Flight Simulator”, said Mike Hansen, CEO of iTech Fitness. “Dogfight is a perfect compliment to our XRKade active gaming solutions because it is fun for kids, teens and adults alike”.
Dogfight is now available for sale; special offers on orders before January 15, 2009 are available. Be one of the first innovators in your area to implement the next generation of exergaming. Information about Electronic Sports and video of Dogfight in action is available at http://electronicsports.com.
ABOUT ITECH FITNESS
ABOUT ERNIE MEDINA JR., DrPH
ABOUT ELECTRONIC SPORTS